The group has hired 21 new staff to work across its network of local radio station dedicated to traffic and travel news. GWR operates over 30 radio stations throughout England, including Plymouth Sound, GWR FM Bristol and 2-Ten FM in Reading.
All the new staff have been recruited locally for their knowledge of the area and understanding of local driving conditions. They will work closely with the programming teams at the radio stations in a bid to enhance the current local traffic news offering.
GWR has also invested in digital technology that will allow it to gather traffic information from listeners who are stuck in jams, or who witness incidents in the radio station's area.
Dirk Anthony, managing director of GWR's local programming and content arm Creation, said: "This is a new investment in localism and we're confident it will help provide out listeners with quality local information."