Sony specialist retailer H Preston has ordered more than 200 HVR-Z7E (handheld) and HVR-S270E (shoulder-mount) cameras at Broadcast Live and Video Forum.

The HVR-Z7E and HVR-S270E have received overwhelming interest at the show according to marketing manager Carl Pring.

He said this was largely owing to their two key features: interchangeable lenses and the fact that they are hybrid solid state and tape cameras.

“Products of this sort normally start at£8,000 - these cameras are both sub£5k,” he said.

The demand for high quality low-cost cameras that are familiar [both cameras have many of the same features as the popular Z1] is huge according to Pring - the company currently has over 1,000 back orders in the UK.

Other dealers have also shown great interest including Tim Sparrock, Sales Director of Visual Impact, who has ordered 100 units of each of model.

“This marks a significant investment in our hire fleet both to refresh the products we currently have and to invest in the latest technology enabling us to compete in several new market sectors”, said Sparrock.

Both cameras will begin shipping next month.