Sony has appointed reseller HHB Communications as a Sony Specialist Dealer.

The agreement will see the two companies work closely together to help and guide both broadcast and pro-audio customers as the sound market shifts towards digital wireless microphone technology,

Sony UK Media and Broadcast senior account manager Darren Thompson-Allott said: “HHB has over 30 years experience in the pro-audio market, their track record means that there is no one better placed to help customers find the perfect audio solution for their project.”

HHB sales director Steve Angel added: “Becoming a Sony specialist dealer now, enables us to offer even more choice and best in class products and solutions.”

As part of the accreditation programme, HHB will receive priority information on new product introductions and Sony’s technology roadmap.

It will also be given access to the latest market intelligence and exclusive promotions and offers, including financial packages from Sony’s Financial Service.

Meanwhile, HHB has taken on sales executive Adam Parr, who previously worked for Total Audio Solutions.