Former managing director of Telewest Charles Burdick has been appointed as the new chief executive of children's television producer Hit Entertainment, makers of Bob the Builder , with immediate effect.
Former managing director of Telewest Charles Burdick has been appointed as the new chief executive of children's television producer Hit Entertainment, makers of Bob the Builder , with immediate effect.

Burdick, who ran Telewest between 2002 and 2004, was appointed to the board of Hit Entertainment in November as a non-executive director of the company.

His new role follows the departure of former chief executive Rob Lawes in October, following financial results that reported a pre-tax profit drop of 43% to £14.6m for the year ending in July 31 2004,

On taking up the chief executive role Burdick will relinquish his role as chairman of the audit committee, which he was appointed to at the same time he took up his role on the Hit Entertainment board.

Peter Orton will remain as chairman until the hunt for a new independent non-executive chairman is completed. The company is also looking to sign up two new independent non-executive directors to replace Burdick and Mike Luckwell.

There has been speculation over the ownership of the independent after Endemol founder John de Mol took a 5% stake in the company, which he has now upped to 8.32%.

Hit is also investing up to £18m over the next five years in a new US cable channel for children with public service broadcaster PBS, Sesame Workshop and cable company Comcast. It will launch in September next year.

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