Working for ITV, the central London agency created a concept for the title sequence that combined a 'bling' celebrity styling with an epic journey into the jungle feel.
A squadron of CGI helicopters carry enormous 3D letters, framing specially shot white cyc footage of the celebrities, over and down into the jungle.
The programme logo resolves with the large letters lowering and landing amongst the jungle foliage in a Hollywood sign layout.
Component did all of the programmme re-brand work, including designing the new logo from scratch, the title sequence idea and titles creation.
The company also completed the studio shoot with the celebrities for use in the titles, the name straps and captions, voting pages, live bug, transition graphics, backgrounds and ITV2 title versions.
The team used Lightwave 3D, Vue Extreme and Avid Illusion.
I'm a Celebrity airs on ITV 1 and 2 for the next two weeks.