Jetix UK has launched a free-to-play games service on Telewest which allows kids to watch TV and play games at the same time.
Jetix UK has launched a free-to-play games service on Telewest which allows kids to watch TV and play games at the same time.

The eTV service, which allows kids to retain a TV quarter screen during play, launched last month with Baddies Breakout, based on the Jetix programme A.T.O.M Alpha Teens on Machinesand a snake game called Squirmy.

The two free games will be changed on a monthly basis.

Jetix already offers a full screen pay-to play service on Telewest, NTL and Sky which charges kids 60p per session. The broadcaster is currently in talks with other platform operators about launching its free service as well.