All Kate Bulkley articles
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CommentCovid-19 poses unprecedented challenge to TV
The route to recovery is uncharted and only innovation will guide broadcasters through the choppy waters ahead, says Kate Bulkley
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Pressure on at Disney as Chapek takes reins
Kate Bulkley assesses how outgoing chief executive Bob Iger will work with successor Bob Chapek to secure his legacy
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BBC needs a level playing field
The corporation’s social media rivals should be regulated and taxed too, says Kate Bulkley
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Brexit will heat up VoD battle
FAANGs will be in an even stronger position without oversight from EU, says Kate Bulkley
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Digital advertising is the future
Commercial broadcasters need hit shows but should also offer targeted ads, says Kate Bulkley
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There’s money in niche content
Smaller players are finding focused, monetisable ways to attract audiences, says Kate Bulkley
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Cable is key to streaming growth
Rising consumer demand for improved connectivity is driving investment, says Kate Bulkley
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SVoDs put faith in franchises
Big brands are essential in helping new players build a subscription base, says Kate Bulkley
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The VoD battle lines are drawn
Traditional TV execs know that linear is dying, but can SVoD save them? asks Kate Bulkley
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Redefining the business of TV
Germany’s ProSiebenSat.1 is taking a different route in the ad-funded world, says Kate Bulkley
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Streaming is TV’s next gold rush
Producers and hit franchises are set to benefit from the coming SVoD battle, says Kate Bulkley
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Focus on local can pull in viewers
By playing to its strengths, STV is winning over audiences and advertisers, says Kate Bulkley
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ViacomCBS needs to be smart
Scale is important but the right content is essential to compete with SVoDs, says Kate Bulkley
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AVoD is an important part of the on-demand revolution
Potential access to younger audiences is a key attraction to advertisers, says Kate Bulkley
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Voice assistants are taking over
Devices will be key to how shows are discovered – and they need content, says Kate Bulkley
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TV ad model is being disrupted
Brands are blurring content and advertising lines to reach their audience, says Kate Bulkley
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C4 youth strategy is working
Focus on online and on-demand will help keep the broadcaster relevant, says Kate Bulkley
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Endeavor takes on the SVoDs
Talent agency-turned-content company makes a compelling business case, says Kate Bulkley
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Channel brands are losing power
As ecosystem changes, content creators need to rethink how they value IP, says Kate Bulkley
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Take a leaf out of gaming’s book
Gamification of IP offers a lucrative new revenue stream for broadcasters, says Kate Bulkley
