All Kate Bulkley articles
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CommentKate Bulkley: Now is the moment to hop aboard the NFT express
With the market currently standing at £14bn, NFTs offer a direct link to fans and fresh monetisation opportunities
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Production is booming – but it might not be permanent
Beyond 2022, there are questions about whether high spending can be sustained, and which streamers will survive, says Kate Bulkley
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Comparable data will benefit the commercial broadcasters
A cross-media measurement service puts TV in a better position to compete for advertising with the online giants, says Kate Bulkley
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It’s time to act decisively to rein in the streaming giants
Traditional broadcasters cannot compete with their deep-pocketed rivals without government intervention, says Kate Bulkley
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Roku has the tools to make its mark in the streaming world
The US firm has evolved and its user relationships and advertising expertise put it in a strong position, says Kate Bulkley
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We must pressure government to do right thing on prominence
Broadcasters have to work with the global streamers or risk becoming irrelevant – but they have an ace up their sleeve
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Discovery+ is well placed to follow in Disney+’s footsteps
Factual broadcaster can leverage global linear channels and pay-TV relationships to boost streaming service, says Kate Bulkley
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Shift to on-demand gathers pace as pandemic strikes
Broadcasters that exploit their online services the quickest will win this particular battle, says Kate Bulkley
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Stakes high as the streaming wars heat up
Traditional players are playing catch up having lost power to digital players, says Kate Bulkley
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C4’s Growth Fund must not become a Covid-19 casualty
Kate Bulkley says it is a lifeline to producers – and generates healthy returns
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Turning the advertising ignition
Market on road to recovery as car showrooms open their doors
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Covid-19 poses unprecedented challenge to TV
The route to recovery is uncharted and only innovation will guide broadcasters through the choppy waters ahead, says Kate Bulkley
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Pressure on at Disney as Chapek takes reins
Kate Bulkley assesses how outgoing chief executive Bob Iger will work with successor Bob Chapek to secure his legacy
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BBC needs a level playing field
The corporation’s social media rivals should be regulated and taxed too, says Kate Bulkley
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Brexit will heat up VoD battle
FAANGs will be in an even stronger position without oversight from EU, says Kate Bulkley
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Digital advertising is the future
Commercial broadcasters need hit shows but should also offer targeted ads, says Kate Bulkley
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There’s money in niche content
Smaller players are finding focused, monetisable ways to attract audiences, says Kate Bulkley
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Cable is key to streaming growth
Rising consumer demand for improved connectivity is driving investment, says Kate Bulkley
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SVoDs put faith in franchises
Big brands are essential in helping new players build a subscription base, says Kate Bulkley
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The VoD battle lines are drawn
Traditional TV execs know that linear is dying, but can SVoD save them? asks Kate Bulkley
