All Kate Bulkley articles – Page 2
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CommentBrexit will heat up VoD battle
FAANGs will be in an even stronger position without oversight from EU, says Kate Bulkley
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CommentDigital advertising is the future
Commercial broadcasters need hit shows but should also offer targeted ads, says Kate Bulkley
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CommentThere’s money in niche content
Smaller players are finding focused, monetisable ways to attract audiences, says Kate Bulkley
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CommentCable is key to streaming growth
Rising consumer demand for improved connectivity is driving investment, says Kate Bulkley
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CommentSVoDs put faith in franchises
Big brands are essential in helping new players build a subscription base, says Kate Bulkley
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CommentThe VoD battle lines are drawn
Traditional TV execs know that linear is dying, but can SVoD save them? asks Kate Bulkley
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CommentRedefining the business of TV
Germany’s ProSiebenSat.1 is taking a different route in the ad-funded world, says Kate Bulkley
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CommentStreaming is TV’s next gold rush
Producers and hit franchises are set to benefit from the coming SVoD battle, says Kate Bulkley
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CommentFocus on local can pull in viewers
By playing to its strengths, STV is winning over audiences and advertisers, says Kate Bulkley
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CommentViacomCBS needs to be smart
Scale is important but the right content is essential to compete with SVoDs, says Kate Bulkley
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CommentAVoD is an important part of the on-demand revolution
Potential access to younger audiences is a key attraction to advertisers, says Kate Bulkley
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CommentVoice assistants are taking over
Devices will be key to how shows are discovered – and they need content, says Kate Bulkley
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CommentTV ad model is being disrupted
Brands are blurring content and advertising lines to reach their audience, says Kate Bulkley
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CommentC4 youth strategy is working
Focus on online and on-demand will help keep the broadcaster relevant, says Kate Bulkley
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CommentEndeavor takes on the SVoDs
Talent agency-turned-content company makes a compelling business case, says Kate Bulkley
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CommentChannel brands are losing power
As ecosystem changes, content creators need to rethink how they value IP, says Kate Bulkley
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CommentTake a leaf out of gaming’s book
Gamification of IP offers a lucrative new revenue stream for broadcasters, says Kate Bulkley
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Comment‘Big local’ is key to SVoD wars
With giants like Disney entering the fray, niche players need a global mindset, says Kate Bulkley
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CommentAre PSBs up for the SVoD fight?
As more streaming services launch, broadcasters are learning to push back, says Kate Bulkley
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CommentTeaming up to beat the SVoDs
VoD and joint ad platforms can help broadcasters carve out a healthy future, says Kate Bulkley