All articles by Kate Bulkley – Page 15
-
NewsUKTV sides with Five on call for full review of TV ad market
UKTV has backed Five’s call for a full review of the TV advertising market as speculation grows that Ofcom is warming to the idea.
-
CommentAd shake-up points to future
Will consolidation help to steer advertisers away from other media?
-
FeaturesBrands take the direct route
As the number of TV programmes funded by advertisers continues to rise, brands and their agencies have become proactive in suggesting ideas for content, as Kate Bulkley reports.
-
CommentSky Virgin deal no peace pact
VMTV acquisition is about content versus platform strategy debate, writes Kate Bulkley.
-
CommentFrom goggle box to Google TV
Google’s initiative could do for TV what its search engine did online.
-
CommentLevelling the ad playing field
Changes to advertising rules must be acceptable to all - not just ITV.
-
CommentFive learns art of compromise
FiveFWD avoids rights squabbles and makes money for both parties, writes Kate Bulkley.
-
-
CommentUnlocking value from within
Clever product placement can improve the online viewer’s experience, writes Kate Bulkley.
-
NewsNuttall to exit in Sky restructure
Stephen Nuttall, Sky’s director of commercial group, is to leave the satellite broadcaster in April following a major restructure of the marketing and product development teams.
-
CommentFive’s future failing to add up
Parent RTL pledges support, but its belief in a deal seems optimistic.
-
FeaturesPlugging the funding gap
As commissions have slowed down and broadcasters’ programme budgets have shrunk, indies are having to think outside the box to get projects off the ground, says Kate Bulkley
-
CommentKeeping up with the web
Opportunities online are huge, but are broadcasters being left behind?
-
CommentProduct placement’s real value
Forget the gripes, product placement could help shows get noticed.
-
CommentA fresh perspective on ITV?
Why 3D innovation could have Sky weighing a deal for ITV Studios.
-
CommentWho pays the sporting price?
BT Vision warns of a lagging UK if Sky sports pricing isn’t tackled
-
CommentITV hopes for happy new year
It may still need a boss… but the broadcaster has cause for optimism.
-
CommentWill Facebook fans save ITV?
Archie Norman can cash in on loyalty generated through new media.
-
CommentTV needs tax relief investment
Producers and fund managers alike profit from their relationship.
-
CommentC4’s slippery YouTube slope
The broadcaster’s innovative deal may yet come back to haunt it.