All articles by Kate Bulkley – Page 14
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FeaturesPutting a price on everything
Product placement is expected to generate £150m in revenues over the next five years, but the split between broadcaster and producer is still to be worked out. Kate Bulkley reports.
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FeaturesWhat does Desmond want from suppliers?
Attempts by Channel 5’s new owner to renegotiate deals with suppliers caused outraged among indies and forced him into an uncharacteristic U-turn. But does he have a point? asks Kate Bulkley.
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NewsITV and Sky to decide on placement value after TX
ITV and Sky will only finalise the value of product placement deals once the shows involved have aired, as a business model for the ad format begins to emerge.
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CommentSky’s EPG Monopoly game
Moving up the listing is no guarantee of success, warns Kate Bulkley.
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CommentAll3 rides out the Skins storm
Controversy will not dent firm’s US ambitions, says Kate Bulkley.
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CommentFollowing the money trail
Product placement will increase revenue - but who will get the cash?
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CommentYouView must see big picture
Departure of Anthony Rose is a massive blow no matter how it is spun.
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CommentUpdating TV’s Facebook status
Social networking has a key role to play in driving future TV viewing, writes Kate Bulkley.
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CommentAn enlightening seven days
It’ll take more than a week to resolve the local TV news funding issue
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NewsFuture of Freeview in doubt
Freeview is fighting for its future after it emerged that top-level discussions have taken place about closing the organisation after digital switchover in 2012.
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CommentThe buzz behind the buzzwords
Integration, diversity and convergence are driving the latest TV deals.
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CommentAny takers for local TV news?
Hunt’s EPG relegation threat will do little to motivate reluctant PSBs.
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CommentGet connected to get ahead
Broadcasters must move with the times, but not forget what works, writes Kate Bulkley.
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CommentThompson’s search for support
Forget attacking Sky, the MacTaggart was about cosying up to PSBs
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CommentC4 looks best option for UKTV
A sale of Virgin Media’s 50% stake to Sky or ITV is hard to imagine.
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CommentITV getting the net is overdue
Fixing itv.com is a priority, but it will have to move fast to catch up.
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NewsBebo back in the hunt for original commissions
Bebo, the social network behind KateModern, is to revive original commissions under its Bebo Originals brand and go on the hunt for new content.
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CommentWill Desmond be Five’s knight?
Publisher could save the channel, but ITV and C4 will be keeping tabs.
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NewsBebo back in content game
Bebo, the social network behind KateModern, is to re-enter the content market.