Branding and ident specialist Lambie Nairn is looking to open an office in Abu Dhabi early next year following its work on the rebrand of Abu Dhabi TV.

Lambie Nairn managing director Christian Schroeder said: “Although many of our competitors are in Dubai, I believe Abu Dhabi will be the future centre of the Middle East. There is more room for growth and there will be considerable investment here.”

Schroeder plans to open an office in the region early next year, possibly at The Abu Dhabi Media Zone which launched on 12 October.

The site comprises production facilities, training and post facilities as well as branches of CNN and the BBC and publisher Random House.

Schroeder attributed the move to the desire to find new opportunities and spread risk in the current difficult financial climate.

“There is money in the area and a potential audience of 300 million. Free-to-air channels available have grown from 20 to 370 in the past three years which shows the region's appetite for media.”

The company opened a Munich office in May and is looking to expand further into central Europe.

In addition to rebranding Abu Dhabi TV, the company recently completed work for Qatar TV and carried out a global rebrand of BBC news earlier this year.