Loft London is to introduce a new IP feed capture service for its customers.

The London-based content services firm will partner with Kickoff TV Productions, employing Kickoff’s recently launched Feedstation service.

Feedstation allows any live feed from the BT Tower, or from an international satellite signal received by Telenor Satellite Broadcasting UK’s teleport, to be delivered over IP to Loft where the IP stream will be converted to SDI. 

The service will allow Loft London’s clients to capture international and local feed services such as live and sporting events, which can then be repackaged into whole events, highlights or news packages and made available to broadcasters, OTT and VOD platforms.

“We at Loft London are always looking at providing our clients a solution that is rapid to deploy, has a quick turnaround time and does not incur the normal high costs associated with the traditional lines and satellite infrastructure,” said Loft chief sales and marketing officer Davide Maglio.

“We have been approached on a number of occasions to provide VOD and OTT repackaging services of live events and the challenge has always been the lengthy lead time and costs for the client.

“We believe that our partnership with Kickoff TV’s Feedstation offers our clients a flexible, rapid and cost effective solution that can scale to meet their challenges at short notice.”

Kickoff Productions chief executive officer Ken Skaarbrevik added: “We believe that the service will be a success, as it is a cost-effective and secure alternative to fibre and satellite downlinking.

“It marries the use of award-winning IP technology, the Telenor Satellite Broadcasting UK-based hub, with access to BT Tower signal as well as from any other International satellite.

“The Feedstation partnership with LiveU, Garland Partners, ARG and other technology partners, makes us also able to provide customers with the right IP feed solution for them.”