Sony UK Broadcast and B2B marketing manager Carl Pring says: “This year we decided to pull out all the stops.”
On show will be the Sony HVR-Z7E, designed as an addition to the ever-popular Z1E, and the HVR-S270E shoulder-mounted camcorder - both (unlike the Z1E) with interchangeable lenses. Says Pring: “These are the cameras people have been screaming for since we launched the Z1E.”
There are also the latest in the XDCAM HD range, the PDW-700- the first XDCAM HD 422 camcorder capable of 50Mb/s recording - and the PMW-EX1, the first in Sony's range of Express memory card-based cameras.
The pick of Panasonic's cameras is the AJ-HPX 3000 (pictured), Panasonic's new high-end camcorder.
Says Panasonic's Marc Irwin: “Powerful for its small size, it has two to three-inch CCD acquiring with a 10-bit AVC Intra codec offering better colour repro. Aimed at drama, commercials and film, this shoulder-mounted model rivals more expensive, bulkier competitors.”
There will also be a focus on the AG-HPX-500 - the entry level professional camcorder and a possible unveiling of Panasonic's first professional AVC-HD camcorder.
At JVC the focus is on displays, with a range of HD monitors for field/studio use at nine and 17ins to complement the 20ins and 24ins DT-V displays. For signage there will be the bigger range of display monitors at 46, 52 and 65ins.
Thomson Grass Valley will be demonstrating one of the broadest range of products at the show from cameras and editing systems to servers and routers. Centre stage will be the Infinity camcorder and its companion, the Infinity Digital Media Recorder - a VTR replacement based around the REV PRO disk and Compact Flash memory card.
Alongside the Infinity will be the LDK 8000 multi-format high-definition camera, the Kayak HD production switcher and the Edius Broadcast edit workstation, running version 4.6 software - its first outing in Europe.