Neil Maycock has been appointed to the role of vice president of marketing at Quantel and Snell.
He will replace Quantel marketing director Steve Owen who is retiring at the end of the month.
Maycock has previously held the role of chief marketing officer at Snell.
In his new role he will be responsible for all Quantel and Snell marketing activities as well as product management for Quantel on a worldwide basis.
Maycock has also held CTO positions, and has a BSc in Electronic Engineering, is a Chartered Engineer, Fellow of the Institution of Engineering and Technology and a Fellow of the Institute of Directors.
“This appointment is part of a dynamic overhaul we are undertaking to reposition our company at the forefront of the industry and drive sales and growth,” said chief executive Tim Thorsteinson.
“Marketing will naturally play a central role in achieving this, and Neil is the right man to lead us forward.”