Reseller Tyrell has recruited Dan Muchmore to the role of sales director.

Muchmore previously held the role of director of strategic sales for the EMEA region for Vitec Videcom. Prior to that, he worked in senior sales roles for Clear-Com for five years and with Avid for ten years.

Tyrell managing director Bryan Malone said: “Dan’s wealth of experience and industry knowledge has already made him a key addition to the Tyrell family.

“We view his appointment as a sign of our commitment to expanding our business in the UK. I’m confident that Dan will play a key role in providing and implementing high quality solutions for our clients.”