Cardiff-based Mwnci has been rebranded as Gorilla as part of a structural reorganisation by parent firm Boomerang.

The post production company, which has taken over the in-house facilities operations of production firm Boomerang, has also acquired local motion graphics company Bait.

Gorilla managing director Richard Moss said that as a result of the changes the company had grown from 20 edit suites and a staff of 15, to 70 edit suites and a staff of over 50.

As well as its Cathedral Road and Penarth Road sites the company has a new base at the Media Centre in Culverhouse Cross, which includes online and offline Avid suites, dubbing suites as well as transfers, duplication and data management for external file-based productions. 

Bait was acquired so that the post house could have a permanent graphics team, Moss said.

“A lot of local motion graphics guys are working on Macs or PCs without significant hardware, and we needed central storage, render farms and connectivity to integrate with edit suites and the grading environment.”

Gorilla has also taken control of the outside production firm Boomerang’s in-house post production and technical operations, including a five-camera OB truck that is used by S4C.

Moss said he was keen to build on the expansion and pursue agreements with other facilities firms involved in non-core areas of post.

“We are deciding which areas and whether to build it our self or form alliances, but we’re not looking to take over the world or swallow anyone up.”

Moss said the Cardiff-based company was not connected in any way with Dublin-based facility Gorilla Post Production.

“The reason for the name ‘Gorilla’ is that Mwnci is Welsh for ‘monkey’ and we felt that helped to emphasise the growth of the business,” he said.