A new Daybreak logo has been unveiled ahead of the relaunch of the ITV breakfast show on 3 September.

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The weekday breakfast show refreshed its branding at the start of the year transforming the logo from dark purple to a warm yellow – the refresh marks the programme’s third logo change

Former BBC Breakfast editor David Kermode, who joined from 5 News, has been overseeing plans to re-jig the programme.

Lorraine Kelly and Aled Jones will become the main presenters of the show replacing Kate Garraway and Dan Lobb, who stepped into the positions vacated by Adrian Chiles and Christine Bleakley.

Kelly and Jones will be joined by former Five News presenter Matt Barbet and former BBC North West Tonight presenter Ranvir Singh as hosts in the first hour.

The programme has already gone through a number of changes including changes to the set. It is expected to be relocated from its river-view studio to another facility in the South Bank complex as part of the changes.

The programme has struggled to rival the ratings of BBC Breakfast. Speaking at the Edinburgh International TV Festival ITV director of programmes Peter Fincham said: “Breakfast is a competitive area we want to compete in. Our aspiration is to slowly increase our audience and we want to be a market leader.”

The changing face of breakfast

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