The Press Association has formed a technology partnership with Vizimo that will result in the introduction of new consumer aggregation tools for finding broadcaster catch-up and VoD services.
A portfolio of products will be developed that combine Press Association TV listings and VoD listings and link-up with broadcasters’ catch up services.
The plan is to provide viewers with better ways to ‘discover’ the online video content that is most relevant to them.
Simon Steward, Vizimo chief executive officer said: “Focus is shifting towards discovery - the problem of connecting viewers to the right content - and our advanced technology has been specifically designed to address this discovery problem.”
Tony Watson, managing director at the Press Association said: “By combining TV and VOD listings with an innovative recommendation engine, we are developing a range of products that will help users navigate the increasing complex world of online video content.”
Vizimo’s technology blends automated semantic techniques, editorial and social recommendations.
The services will, in the future, also be able to integrate VoD content from any digital content provider.