Prime Focus Technologies (PFT) will use IBC to showcase Clear, its digital asset management platform that is available as a hosted service via the public, private or hybrid cloud.

Clear is a subscription product that allows media companies to produce, manage, preserve and repurpose digital content for multi-platform use.

Ramki Sankaranarayanan, the founder, president and chief executive of Prime Focus Technologies said: “Clear offers a unique, secure and flexible platform to meet the content and related workflow requirements of the media industry, addressing key industry concerns such as migrating to file-based workflows, and capitalising quickly and effectively on multi-platform opportunities.

“We’ve had very positive responses from customers using the platform, and at a time when companies are looking to generate new revenue streams as well as cut costs, Clear provides a solution for both.”

Prime Focus Technologies will be exhibiting on stand C36 in hall 13.

IBC takes place 9-14 September at the RAI Amsterdam.