Podcast: BKB Bare Knuckle Boxing’s plan to become a $1bn company

BKB Boxing CEO David Tetreault has revealed his “very aggressive” ambitions for the sport, telling the Broadcast Sport Podcast of his hopes the company will one day be worth $1 billion.

Tetreault, who previously worked at the likes of Golden Boy Promotions and Triller TV, joined BKB last year and outlined his strategy for the sport.

This includes enhancing broadcasts with new sensors being used to measure boxers’ power and speed, as revealed by Bally’s this month, as well as focusing on its in-house production capabilities, signing new athletes, and targeting well-known venues.

You can listen to the full episode below, and subscribe to the Broadcast Sport Podcast on all major podcast platforms. 

Tetreault said, “One thing I can tell you is that you’re going to see some key fighter signings in 2026 that are going to bring in some former high ranking and world champions from the boxing space that are really going to light things up in a phenomenal manner.

“That’s going to be a big piece of it.

“Secondly, we’re also in discussions with some very high level, very credible brand ambassadors from the combat sports world that will be adding to our roster in a very, very significant manner to help us elevate the sport.”

He continued, “In terms of the broadcast production and things as well, the people at home watching, they’ll watch and they’ll know this is a BKB production because of the quality.”

Bare Knuckle Boxing has proven popular with younger generations, but Tetreault is also keen to make gains with older sport fans and bring content to the platforms where they reside.

“We have a very, very strong media and entertainment division that we’re building here at BKB,” he said. “And when I’m talking media and entertainment, we’re looking at really creating content that is curated in a manner that is effective on TikTok, Instagram, X, YouTube, Snap.

“When I’m saying that, all of it has to be cut differently. It has to be graphiced differently. It has to be captioned differently. That feeds into everything that we need to do with that younger audience.

“But on Facebook, where the Gen Xers seem to triangulate to a greater extent, we are creating programming and messaging to bring them into an awareness of where and when to watch.

“We’re doing everything that we can to bring in that older audience so everything becomes more mainstream.”

This includes new takes on the traditional press conference, “We’re doing press conferences now for every single one of our shows, but those are done in a much different manner. We set them up almost as talk shows as opposed to the traditional way so that we can really talk to our fighters, sponsors, promoters, and broadcast partners to get proper messaging out in a much more controlled and broadcast manner.”

You can listen to the rest of the podcast, where Tetreault expands on his content and other plans for BKB, including how they choose venues, are looking at the UK market, and more, below. You can also listen to this episode and subscribe to the Broadcast Sport Podcast on all major podcast platforms.