PPL, the music licensing company, is launching a new service at BVE 2010 that will give producers online access to back-catalogue and modern day music promos.
Video Store will feature videos from the 60’s right up to current artists such as Beyonce and Lady Gaga (pictured).
Users will be able download videos directly from the site in MPEG-2 50i or 15 mbps.
The business-to-business service is designed for use by the broadcast industry and access will be restricted to authorised commercial users only.
Tony Clark, the director of licensing at PPL, said: “The store provides a one-stop-shop where users can browse, preview and download music videos for use in television broadcasting. It brings the distribution of music videos into the 21st century. Our broadcast licensees have confirmed to us there is a need for such a service and we hope to see growing use of music videos as a result.”
The back end service is supplied by media provider, Akamedia.
Broadcast Video Expo takes place February 16-18 at Earls Court 2 in London.