AI agents powered by NVIDIA tech will be used in Adobe and WPP workflows
Adobe, WPP and NVIDIA have announced a partnership to enhance AI use across the former’s workflows.
Adobe’s Creative Cloud tools and new AI agent, Adobe CX Enterprise Coworker are being run using NVIDIA Nemotron open models, NVIDIA Agent Toolkit and the NVIDIA OpenShell, and are in use in media agency giant WPP’s workflows.
In particular, OpenShell allows AI agents to run within secure, isolated environments, allowing for more control, consistency and policy management when used.
Adobe has developed AI agents that can be prompted to generate, adapt and version content, which NVIDIA’s tech will power and will be used by WPP. NVIDIA’s tech is also being used in Adobe’s digital twin solution and within the Adobe Firefly, its suite of AI tools, infrastructure.
In addition, Adobe Firefly Foundry, accelerated by NVIDIA AI infrastructure, allows organisations to tune custom models on their proprietary assets and generate what it claims to be commercially safe content.
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