Emergent launches Fusion AI-powered interactive storytelling platform

AI company Emergent has launched Fusion, which transforms complex live data into immersive interactive storytelling experiences.

Fusion provides an interface to overlay images, video, and HTML5 graphics onto dynamic maps and dashboards.

It includes pre-built templates for events such as the US Election, but can tell any story, from real-time corporate financial results to global broadcast news.

Once a producer creates a visual in Nova GFX, it can be immediately integrated into a Fusion app for interactive manipulation. This creates a “Data In, Graphics Out” ecosystem, says Emergent, where the transition from raw information to an on-air application is nearly instantaneous.

“Fusion represents a pivotal moment in our AI-first product vision,” said Grig Mindlin, CEO of Emergent. “By combining our generative AI capabilities with an intuitive application builder, we are giving creators the power to turn complex data sets into infinite, interactive environments. This innovation ensures that our partners are not just keeping pace with digital development but are actively leading the way in how audiences consume information.”

“The launch of Fusion is fundamentally about efficiency and storytelling power,” adds David Jorba, chief business & strategy officer at Emergent. “We have removed the technical barriers, allowing a producer to build a custom storytelling app that is immediately production-ready for studio touchscreens and video walls. What truly sets Fusion apart is that these apps can be launched or embedded anywhere enabling more powerful storytelling to be shared instantly across any browser, anywhere”.