Also, Sam Hodgkinson joins as head of software
Deep Fusion has added four AI-powered production tools to its growing suite of software using hte technology.
The four new tools are ScriptedPlannR, MusicQ, BabbL and BabbLPro, and they join the tools that the company announced last year. All of Deep Fusion’s AI tools are designed to have a “human-in-the-loop” when used.
ScriptedPlannR turns scripts into shoot plans with structured production breakdowns, extracting the practical information teams need to start planning a shoot. Meanwhile, MusicQ automatically identifies the music used in the final delivery of film and television content and creates a clear record of where each cue appears, the composer, publisher and how the music is used within the content.
BabbL and BabbLPro automatically generate timed subtitles and closed captions for film and television content. BabbL takes care of the initial version, generating the subtitle content and matching it to the timing of the programme, and BabbLPro extends the functionality to include translation into an initial 13 languages, with more coming soon.
In addition, Sam Hodgkinson has joined the company in a newly created head of software role. Hodgkinson started his career in the military, serving in the British Army for seven years before transitioning into tech as a freelance full-stack developer progressing to senior full-stack engineer.
Benjamin Field, Deep Fusion founder and director, said: “Sam is both an excellent find in terms of technical track record, and a thoroughly decent human being. It is this combination that is the secret sauce at the heart of everything we create. As producers, we know that automating media processing tools significantly speeds up post-production workflows by tackling the most time-consuming aspects. With Sam at the helm, our Creative Toolkit will go further in terms of freeing up teams to focus on the high-value creative work in storytelling and innovation so needed in our sector.”
Hodgkinson said: “I have taken this exciting opportunity at Deep Fusion to be part of a company pushing the boundaries of AI-powered software in the creative production and development sector. The company’s approach to empowering people with AI reflects a belief that, while AI can be incredibly valuable, the best results come when it’s guided by human creativity, judgement and ideas. That philosophy runs through everything we’re building, whether it’s turning a week-long, mundane task into a fraction of the work, or giving people more freedom to focus on the creative projects that really matter.”
John Gore, executive chairman of John Gore Studios, which took a majority stake in Deep Fusion earlier this year, said: “By combining technological capability with human expertise and oversight, Deep Fusion is helping to build a more agile, scalable and sustainable future for production, one that protects the quality of the finished work while opening up new possibilities for the industry. Crucially, this innovation is built around people, not in place of them - allowing us to unlock greater efficiency and give production teams more capacity to focus on the creative work that matters.”
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