Charismatic.ai created and produced advert
Chocolate maker Russell & Atwell have revealed an AI-produced ad, created and produced by AI studio Charismatic.ai.
The advert was produced in just over 31 hours, using Charismatic.ai’s generative video and storytelling platform.
It launch across digital platforms and social media this week, inviting chocolate lovers to “Keep it Fresh” this Christmas. This refers to Russell & Atwell’s twist on chocolate, which uses fresh organic double-cream instead of palm oil, creating “fresh” chocolate.
You can watch the ad below.
Steve Russell, co-founder and chocolatier at Russell & Atwell, said: “Since stepping into the Den, our mission has always been to challenge the ‘big chocolate’ industry with a fresher, better way of doing things. We use a small-batch kitchen process to make our fresh chocolates and we wanted to bring this fresh attitude to our communication? Working with Charismatic.ai allowed us to capture the innovative nature of our recipes in a piece of creative.”
Giles Atwell, fellow co-founder, added: “The Christmas ad season is usually a battle of the biggest budgets, but as a startup, we have to think and operate differently. The Charismatic.ai team’s creativity and clever tech helps us punch well above our weight. The result is an ad that looks as delicious as our chocolate tastes and through AI, sprinkles a little of the magic and mystery of chocolate – best of all, we went from concept to execution in just 36 hours - I’ve never seen agility, pace and creativity like it.”
Guy Gadney, CEO of Charismatic.ai, commented: “We are thrilled to partner with Russell & Atwell, a brand that shares our DNA of disruption and quality. At Charismatic.ai, we believe AI is a tool to unlock human creativity, not replace it. For this campaign, we utilized our latest generative video workflows to visualize the sensory experience of ’freshness’—creating textures and environments that feel very tasty. It’s a perfect example of how AI can help challenger brands tell epic stories at the speed of culture.”
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