The acquisition adds a campaign execution layer to the WSC Sports platform, enabling sponsors to directly engage fan audiences through self-serve tools
AI sports content specialist WSC Sports has acquired digital sponsorship activation platform Partnerbrite.
Partnerbrite enables brands to activate fan engagement through targeted campaigns.
The acquisition adds a campaign execution layer to the WSC Sports platform that enables rights holders to activate sponsorships at scale without managing campaigns manually.
Through self-serve tools, sponsors and agencies can directly engage fan audiences, while integrated workflows connect real-time sports moments, automated content creation, and audience activation.
WSC Sports says this reduces operational effort for rights holders while enabling more personalised, impactful sponsorship campaigns across digital channels.
“Sports fandom is built on emotion and immediacy, but translating that engagement into commercial impact has always been a challenge,” said Daniel Shichman, CEO and co-founder of WSC Sports. “By bringing Partnerbrite into the WSC Sports ecosystem, we are giving rights holders and brands a clear execution path. Together, we enable fan engagement that can be planned, activated, and measured with confidence.”
“Partnerbrite was built to modernise sponsorship,” adds Nick Lockwood, co-founder and managing director of Partnerbrite. “Joining WSC Sports accelerates that mission, combining activation with world-class content technology to help rightsholders unlock significant incremental revenue and brands to engage fans in the moments that matter most.”
The Partnerbrite team will join WSC Sports, but Partnerbrite will continue to operate under its existing brand. It is headquartered in London and with offices in Melbourne and New York.
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