Brahma AI & Google Cloud partner on digital humans

Brahma AI, a division of DNEG Group, has partnered with Google Cloud to further its work on digital humans.

Brahma AI was formed last year by the merger of Prime Focus Technologies and Metaphysic, both of which were acquired in recent years, and its main product is Brahma AI Studio, which includes workflow and automation suite Clear, multi-modal Gen AI platform Clear AI, Atman (digital humans) and Vaani (voice localisation). 

Atman, its name for digital humans, is at the centre of the partnership with Google Cloud. Google Cloud’s AI infrastructure and generative AI models will be combined with Brahma AI’s enterprise AI content platform with the aim to deliver “movie-quality” interactive Atmans. 

Atmans are hyper-personalised digital likenesses, with multilingual audio generated through Vaani, and you can see an example of one in the video below, created as a likeness of Brahma AI CEO Prabhu Narasimhan. Brahma AI says that they are driven by the principle of Mind² – “the philosophy that ensures human intent and identity are translated into AI execution with trusted enterprise governance.” 

In practice this means that individuals whose digital human is created in Brahma AI have full consent, control and ownership over their data. This includes how their likeness is used and where it is distributed, with consent controls built into every stage of the process. Brahma AI also embeds a digital watermark, developed with C2PA provenance technology, into every generated asset at the moment of creation, capturing its full origin, creation history, and any subsequent edits. 

Media, entertainment and advertising campaigns, and fan engagement in sport are named as two possible use cases for Atmans, as well as in healthcare and retail. 

Narasimhan said: “Enterprises today are more ambitious than ever in how they leverage audiovisual data. They don’t just need AI generation; they need systems they can trust and quality they can stand behind. By combining Brahma AI’s end-to-end platform, including our movie-grade Atman, with Google Cloud’s infrastructure and AI models, we’re enabling organizations to deploy high-fidelity, interactive digital humans at true production scale.

“Just as importantly, we’ve built ethics, security, and identity protection into the foundation of our platform—with consent-driven creation and strong safeguards against misuse. In a world increasingly concerned about synthetic media and identity abuse, this partnership sets a new standard for responsible, secure digital human experiences.”

Thomas Kurian, CEO of Google Cloud, added: “Generative AI is fundamentally changing how enterprises engage with audiences, but the requirements for fidelity, security and ethical governance have never been higher. By building its platform natively on Google Cloud and leveraging Google’s most advanced models like Veo and Gemini, Brahma AI is enabling organizations to deploy high-fidelity, interactive content grounded in trust. This partnership is about empowering human creativity and making audiovisual data more accessible and valuable across every industry.”