The company will go behind-the-scenes as part of sponsorship
Canon has agreed to assist broadcasters at the 2022 Commonwealth Games.
As part of the camera company’s sponsorship of the event, it will give ‘behind-the-scenes’ assistance to broadcasters and photographers so they can capture every minute of the action.
In addition to this, Canon will supply medical imagery services to athletes, and onsite printing facilities for organisers and venues.
The 2022 Commonwealth Games will take place in Birmingham, with 6,000 athletes from 72 nations and territories expected to compete in 19 sports and eight para-sports across 14 competition venues from 28 July until 8 August 2022. It is hoped it will attract over one million spectators to the city, and have a global TV audience of 1.5 billion.
Yuichi Ishizuka, president and CEO of Canon Europe, Middle East and Africa, said: “At Canon we have a proud heritage of supporting world-class sporting events, so we are incredibly pleased to be the Official Imaging Supporter to the Birmingham 2022 Commonwealth Games. We believe that imaging can transform our world, and we look forward to using our full-range of innovative technologies to support the welfare of athletes, ensure the smooth running of the Games and inspire sports fans across the globe.”
Ian Reid, CEO at Birmingham 2022, said: “We are delighted to have Canon on board as they join us as our Official Imaging Supporter for Birmingham 2022. Canon is a clear leader in imaging technologies and has an enviable pedigree when it comes to sports and leisure events and it is this that makes them the perfect partner to help us deliver a truly memorable edition of the Games.”