Flintoff presents video starring top men’s and women’s players modelling kit with new sponsor Toyota

ECB Multiple Flintoff kit

The ECB and The Multiple Agency have launched the new England cricket kits with a video featuring Andrew Flintoff.

Flintoff, who recently returned to the public eye in a Disney+ documentary charting his return from a life-threatening car accident, presents as top men’s and women’s players star alongside younger fans in the kit featuring new main sponsor Toyota. It aims to champion the unifying power of cricket, from street cricket to international stadiums. 

The video, which you can watch below this article, was conceived, crafted and produced in full by The Multiple Agency, which is part of Miroma Group. 

Matt Farnworth, head of creative strategy at Multiple, said: “There’s nothing quite like putting on the England shirt. It’s not just for the players to wear, it unites and belongs to everyone who loves the game. We wanted this campaign to reflect that shared pride and show how cricket has the power to bring people together, whoever they are or wherever they come from.

“Freddie is synonymous with English cricket and has done a lot to champion the sport across the board so was the perfect person to partner with as the new shirt design is released.”