Little Dot Sport partners with David Beckham’s Guild Esports

Little Dot Sport has been awarded a channel management and vertical video production contract for David Beckham co-owned business Guild Esports.

It is Little Dot Sport’s first foray into esports, partnering with a company which has competitive teams in FIFA, Fortnite, Rocket League, and Valorant. TikTok has been pinpointed as the first focus for the deal, after an in-depth analysis of Guild’s outlets.

This focus on TikTok will incorporate broader vertical production including exclusive behind the scenes content shot at the Sky Guild Gaming Centre in Shoreditch, exclusive content with Guild professional players and content creators, and showcasing the opportunities Guild provides as part of their community outreach programmes.

This agreement follows a recent deal with Premier League side West Ham, and sees Guild Esports join the ECB, the FA, Formula E, and more in Little Dot Sport’s portfolio.

Ellen Topley, head of brand & campaigns at Guild Esports, said: “Working with Little Dot Sport is going to help take our vertical video content to the next level. We want to bring our fans closer to the action by creating original content which incorporates our Guild players, content creators, partners and of course, the Sky Guild Gaming Centre, and with Little Dot Sport’s expertise we’re sure we’ll deliver this.”

Robbie Spargo, director of Little Dot Sport, added: “We’re really excited to be partnering with Guild Esports, our first ever Esports partner. We believe in forming long-term partnerships with our clients, complementing their in-house capabilities with our unique perspectives and expertise, allowing us to deliver their brand ambitions. However, for us, this partnership is also a step into an area we have long believed to be of vital importance to the entire sports ecosystem. We’re therefore doubly excited about the journey we are undertaking.”