Little Dot Studios lands Indeed and Brentford FC activation brief

Little Dot Studios has been appointed by jobs platform Indeed to lead the activation of Indeed’s partnership with Brentford Football Club.

Indeed is Brentford FC’s principal and front of shirt partner across the men’s, women’s and academy teams, as well as being its recruitment partner.

The partnership with Little Dot Studios will combine original content, creator partnerships, live experiences, social media, PR and paid distribution to create authentic connections with football fans.

Garreth Hayes, senior marketing director, Indeed, said: “Moving to the front of a Premier League jersey gives us new opportunities to connect with football fans around the world. We want to ensure we do this in an authentic and compelling way. Our whole team is excited by what we can achieve with our amazing partners at Brentford and our impressive new agency partners at Little Dot Studios.”

Robbie Spargo, co-managing director, Little Dot Studios, adds: “We see this partnership as being about much more than just ‘activating’ a sponsorship. Together with Indeed, we’re creating a platform that leverages the themes of football, careers and culture, to highlight Indeed’s unique relevance to today’s job market. Using our strategic insight and knowledge of social-first creativity to tap into fandoms, we hope to build a partnership that delivers long-term value for Indeed and football audiences alike.”