Ned Boulting launches For The Love Of Cycling podcast

Podcast producers Crowd Network has launched the For The Love Of Cycling podcast with sports journalist and TV presenter, Ned Boulting. 

It includes daily content from the Giro d’Italia, with Ned covering the full tour, followed by daily analysis of the Tour de France, which begins in July.

The show will cover the biggest stories in the sport and celebrate the culture and community of cycling.

Across the series, Boulting will reunite with his Never Strays Far podcast co-hosts and former ITV commentary team Lizzie Deignan, Pete Kennaugh and David Miller as guests on the show. 

Boulting commentated on the Tour de France for the last 23 years on ITV. With ITV no longer covering the Tour, Boulting aims to use For The Love Of Cycling as a vehicle to provide analysis and insight of the two most prestigious global cycling tours as they happen in real-time. 

For The Love Of Cycling will be hosted by Boulting from the ground in both Italy and France. There will also be multi-platform, on location coverage of the Tour de France Femmes.

The show marks the next in Crowd Network’s ‘For The Love Of’ brands, most recently launching For The Love Of Running which debuted in January this year. Two of its most successful shows For The Love Of Rugby and For The Love Of Cricket achieved 45.7m and 53.5m social media views respectively over the last three months. 

Boulting said: “This year marks a significant moment for professional cycling, and a turning point in how fans access and engage with the sport. We had promised our loyal Never Strays Far fanbase that we would be reacting to the Tour de France coverage sitting behind a paywall. Partnering with Crowd Network who themselves have already built such a successful cycling podcast, gives us every chance of achieving our ambitions and more. We’re committed to provide the cycling fanbase with accessible opportunities to follow and interact with all the upcoming Grand Tours. Following the success of NSF, which has built a devoted audience, FTLOC represents the next chapter – expanding the existing format into a multi-channel experience”

Mike Carr, CEO of Crowd, added: “As the leading voice of road cycling and Grand Tours, it’s a privilege to be partnering with Ned on our new cycling show and providing both new and legacy fans with a place where they can access engaging content. The way people consume sport has changed drastically over recent years, and we’re proud to be leading the way in creating both long and short-form cycling content across different social channels so everyone can be part of the two biggest tours in the cycling calendar this year.”