London Pride branded content to be part of extended partnership

Prem Rugby London Pride

Prem Rugby and London Pride will launch Moments Of Pride, a branded content series about fan moments in the competition. 

Part of an extended Official Beer Partner deal with London Pride, Moments Of Pride will be co-created by the pair and cover the triumphs, rivalries, shared pride, and community spirit of top flight rugby. Supporters will also have the chance to win exclusive prizes by sharing their own, “Moments Of Pride”. 

The Moments Of Pride will be available on YouTube Shorts. 

The partnership extension will also see an expanded presence of London Pride across fixtures nationwide, with immersive experiences. 

Kelly Cooke, commercial director at Prem Rugby, said: “London Pride has been a fantastic partner for Prem Rugby, and we’re thrilled to be extending that relationship for several more years. Their long-standing ties to rugby and commitment to celebrating community make them the perfect fit for our league.

“As we enter a new chapter with our refreshed brand, this partnership will allow us to deliver even more for our supporters throughout the campaign. Together with London Pride, we’ll continue to put fans at the heart of the action and celebrate everything that makes the Gallagher Prem unique.”

Rob Hobart, marketing director at London Pride parent company Asahi UK, said: “We are incredibly proud to renew London Pride’s long-standing partnership with Prem Rugby and continue to build on our shared values of community, tradition, and passion. London Pride has always been part of the match day ritual for rugby fans, whether it’s pre-match anticipation, post-match celebration, or simply sharing a moment with friends.

“The launch of our new ‘Moments of Pride’ campaign will allow us to celebrate those truly inspiring stories and the incredible community spirit of the Gallagher Prem, putting the fans right at the heart of the action. We look forward to creating many more unforgettable moments together.”