IMG will manage all archive footage and programming for the US women’s professional soccer league

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The National Women’s Soccer League (NWSL) has agreed a deal with IMG to manage and license the worldwide video archive rights for its leagues and competitions.

IMG will manage all the NWSL’s archive footage and programming, including all matches from 2017 across the professional league, playoffs, NWSL Championship and NWSL Challenge Cup.

The NWSL was established in 2012 and is the highest level of professional women’s soccer in the United States. Gotham FC were crowned 2025 NWSL Champions.

IMG imanages 500k+ hours of archive footage for clients including The Premier League, World Rugby, The Wimbledon Championships, the R&A (The Open), DP World Tour, UFC, WWE, Bundesliga and Formula E.

“Partnering with IMG to manage our global archive rights is an exciting step for the NWSL,” said NWSL senior vice president of broadcast, Brian Gordon. “This collaboration ensures our rich history is preserved and accessible with fans, broadcasters and storytellers around the world.”

Bill Hawes, senior director, archive, IMG said: “IMG is working closely with the NWSL to help it unlock greater value from its competitions. We’re pleased to start our partnership with the NWSL to help storytellers bring the league’s biggest stories to fans, broadcasters and brands around the world through its archive rights. The NWSL has an incredibly compelling growth story with a rich archive of footage that captures the talent, passion and moments that have built today’s game.”