Turner executive produced the inaugural Collins Cup alongside host broadcaster Film Nova
The professional triathletes organisation has made Martin Turner head of broadcast.
The move comes after Turner executive produced the inaugural Collins Cup in August, alongside host broadcaster Film Nova. It was broadcast live and on-demand in over 165 countries and in over 20 languages around the world.
In his new role, Turner will look to build on the Collins Cup and teh PTO 2020 Championship, starting with the first PTO Pro-AM event at the Herbalife 24 Los Angeles Pro-AM Triathlon in May 2022.
Turner formerly worked for Sky Sports, where he created the Sky Sports F1 channel before being made head of Sky Sports F1 coverage across all of Europe in 2015.
Sam Renouf, chief executive officer of the PTO, said: “We are thrilled to have Martin join the team as head of broadcast, bringing his world class experience and global broadcast pedigree to the Sport of Triathlon. Martin has not only successfully delivered award winning broadcasts in globally recognised sports like Rugby and Formula 1, but has demonstrated his ability to drive innovative broadcast productions and compelling storytelling at both the PTO 2020 Championship and the inaugural Collins Cup.
“We look forward to building on the success of both these events and delivering future broadcasts to showcase the personalities and talents of our amazing PTO Professionals to a global audience.”
Turner added: “After helping to deliver the first major PTO event, The Collins Cup, I am thrilled to join forces with the PTO as Head of Broadcast. It is a rare opportunity to be involved with an amazing sport on day one of what will be a thrilling journey. TrIathlon is a sport which has bags of TV potential with so many fans engaged in it as well as the fans of the individual disciplines of swimming, cycling and running.
“During my 30 years at Sky Sports I was privileged to work in a truly inspirational company packed with innovative leaders committed to producing ground breaking sports coverage. Sky has always had a ‘can do’ ethos and I hope to be able to bring some of that knowledge and experience and help PTO realise its ambitions. Successful sports coverage is often as much about format as the sport itself and PTO has established an incredible team from the spheres of technology, marketing, digital and broadcast so I feel honoured to be welcomed into the team”.