Real Madrid partners with X for Original series Real talks

Real Madrid has partnered with X to launch Real talks, an X Original series. 

The 15-time European champions are the first international football club to join the X Originals slate of entertainment. The series provide “unfiltered access to its star players to fans worldwide”, says X.

The 10-episode Real talks series premiers on Friday (13 February) and will be released across the 2025/26 football season to sync with Real Madrid’s key fixtures, stand-out performances and the biggest on-pitch action.

Each Real talks episode features one of Real Madrid’s star players, to be announced on X shortly before the episode is due to be published.

Fans will be able to submit their questions for that player directly on X, in a Q&A post to be shared via @realmadrid (and other official Real Madrid X channels), where they can ask anything from training secrets, to their personal aspirations and behind-the-scenes stories.

The best questions will feature in the new episode where fans will then get to watch the biggest names from both Real Madrid’s Men’s and Women’s teams tackle their questions honestly when the episode drops on X a few days later.

Ahead of the launch of the first episode, fans will be able to submit their questions on X today (Tuesday 10 February) once the Q&A post is shared via @realmadrid and @realmadriden.

With Real Madrid’s X account having almost 49 million followers – the most of any sports team on the platform – and another 38 million across other official X handles, Real talks will reach millions of fans worldwide.

Mitchell Smith, global head of content partnerships at X, said: “X is where the world’s biggest sports conversations happen in real time, and there’s no bigger football family in the world than Real Madrid’s. As we continue to look for new ways to fuel fandom, and foster authentic connections on X, we are honored to partner with Real Madrid to bring this electric, community-driven series to life.”