Sportel 2025 unveils conference programme

Sportel has unveiled its conference programme for its Speakers Stage, masterclasses and tech and customer case studies.

The conference includes a keynote from LALIGA president Javier Tebas and masterclass panels including Investment in Sport and Where is the Next $1bn Coming From?, with a CEO lineup featuring SURJ Sports Investment (Danny Townsend), Kings League (Djamel Agaoua) and PFL (John Martin).

Another panel, Hollywood Hits the Paddock: F1 Taking Storytelling to the Next Level, includes speakers from AWS (Paul Devlin), Qualcomm’s Snapdragon (Julie Yamamoto) and 26West Sport (Murray Barnett), and is moderated by Payne Sports Media Rights Strategies (Michael Payne).

A session called The Bundle Live at Sportel Monaco, in collaboration with Unofficial Partner’s sports media podcast series, features Deltatre (Peter Bellamy), 26West Sport (Murray Barnett) and EBU (Glen Killane) discussing the biggest stories of 2025 with Unofficial Partner’s Richard Gillis.

As a nod to the upcoming Sportel Singapore in 2026, March 24 – 25), a regional spotlight session called Content Acquisition Strategies for APAC, focuses on how, in recent years at times, it’s been a struggle to sell media rights within the region. Regional experts Fox Sports Australia (Marissa Banu- Lawrence), Bundesliga International (Kevin Sim) and Reddentes Sports (Mark Chew) will address what strategies should leagues and broadcasters adopt when seeking to serve viewers and grow in the region.

Pivoting to tech, the New Live Sports Tech for Tailored Fan Experiences & Personalization session discusses how the latest live streaming tools are creating compelling use case experiences for social media, TV networks and OTT platforms. Industry experts including LFP Media (Cyprien Castanedo), Infront Sports & Media (Andreas Kaeshammer), Harmonic, Inc. (Alexandre Paugam) and LiveU (Ophir Zardok), will discuss technology tools that can help broadcasters, federations, leagues and teams grow their fanbase and revenue streams.

Another session, Building the Brand: Monetizing Sports Content Through Broadcast, Data & Beyond, features speakers from Veritone (Craig Caruso), K League (Min Joo Kim) and Anthem Sports (Carlos Silva), with moderator Protocol Group (Lowell Conn).

The masterclass tech focus culminates with a focus on how is Generative AI Redefining the Sports Industry, including leading AI solution providers and customers illustrating use cases. The session features Veritone (Peter Leeb), WSC Sports (Ido Ratzon), SyncWords (Ashish Shah) and Polish football league Ekstraklasa (Malgorzata Borkowska) taking a 360° look at opportunities and concerns around AI.

Other sessions at Sportel Monaco include Powering Growth in Sports Streaming: AWS & Deltatre in Action, with both AWS (Paul Devlin) and Deltatre presenting examples of how they are enabling sports organisations to thrive in a rapidly changing media landscape.

Deltatre CEO, Andrea Marini, will host LFP Media (Martin Aurenche, Cyprien Castanedo) in the session Owning Your Sport: How Ligue 1+ is Transforming Fan Engagement, Data & Revenue. This is a case study in how a league-driven DTC platform can deliver on these goals and is a viable model for modern sports media through leveraging OTT technology and a direct relationship with fans.

Another example comes from US OTT platform WURL (Keith Bedford) and partners World Rugby (Gareth Rees) and Transmit (Scott Young), who are Driving Fan Engagement in the Next Era of Sports and Streaming through the rise of ad-supported streaming and next-gen ad formats.

Elsewhere, Wasabi (Michael Welts, Jonathan Howes), alongside Liverpool FC (Matthew Quinn) and Scoreplay (Victorien Tixier) showcase how together they are Unlocking the Future of Fan Engagement with AI and Cloud Media Strategies by innovating its media operations to drive deeper fan loyalty and global business impact.

In another session, OKTAGON MMA – The Record-Breaking MMA Powerhouse Redefining Sports Entertainment, one of the fastest growing sports properties in Europe will also take to the stage to show how they are redefining Europe experiences live sports entertainment.

From a production perspective, Spiideo will present Finding Your AI Entry Points Across the Production Workflow, powered by automated sports content production in thousands of arenas across 500+ global leagues. The cimpany showcases how AI-driven cameras, broadcast-optimized tracking, and cloud workflows, producers and broadcasters can integrate Spiideo into professional productions.

Then the XR Sports Alliance (XRSA, Lucy Nguyen), co-founded by Accedo, HBS, and Qualcomm and dedicated to overcoming the barriers to widespread XR adoption in sports, will present with partner E1 Series (Laurence Boyd) a session called Lessons from the First Experimentation Deployment with E1 Series. 

Another panel discussion is dedicated to the female leaders transforming the sports business industry during a special Women’s Lunch networking event (by invitation only, Twiga, Grimaldi Forum), in partnership with AWS, and moderated by Armel Negret. It features Seven Seven Six (Alexis Ohanian), Lauren Pedersen (SportAI), NBA (Fiona Wong) and Marathon World Record Holder Paula Radcliffe.

SPORTEL’s popular Pitch Perfect Innovation Contest will finalise the innovative programme, bringing together select Sportel newcomer companies including Pendular, FalconHQ, SyncWords, Fair Vision, Webout You, Vitec, Protern.io, Sportz Interactive and CAMB.AI who have a creative or innovative solution to showcase during their three-minute pitch and two minutes of questions with judges, to win prizes and prestige amongst the audience.

“The Sportel Monaco conference programme continues to evolve, bringing to the stage the most powerful, creative and innovative lineup to share vision on media and technologies that are redefining the future of sports business. Sportel remains the frontrunner and pulse of the industry, providing participants with an environment where they can not only discover new insight, strategies and trends, but also engage with the minds shaping the future of global sports” announced Loris Menoni, Executive Director, Sportel Monaco.

Check out the full Sportel Monaco conference programme here.