Joins from branded production company Tanami

Jemma Goba Whisper

Whisper has hired Jemma Goba as head of branded and digital.

Goba joins Whisper from branded production company Tanami, which she co-founded in 2013, sold in 2017, and had stayed on as managing partner as well as taking a position on the board of The Leith Agency. Tanami worked with the likes of Scottish Rugby, The Macallan, IHG and Brand Scotland.

She has also worked at the BBC and McCann, and is a non-executive director of Scottish football club Hibernian.

In her new role, Goba will work with Whisper clients that include UBS, Red Bull, Barclays and Manchester City. She will also aim to drive digital growth alongside a digital team of over 25, delivering for accounts including UEFA, World Rugby and F1. The team’s Whistle Watch digital series won Best Original Content at the 2021 Broadcast Sport Awards.   

With Goba at the helm, Whisper will aim to grow in the area, producing creative content for brand campaigns, television commercials and rights-holders. She will work with managing director Mark Cole and commercial and partnership director Geoff Riding to this end.

Sunil Patel, Whisper CEO, said: “Jemma is bursting with creative ideas and is driven to make impact by maximising brand identity, which fits well with Whisper and the growth of our branded and digital teams. Her proven track record in branded production, as well as managing large teams, means she will be a hugely valuable addition to the team.”   
Goba added: “I have been following Whisper for some time and have been really impressed by the way they became a leading force in sports production in a relatively short amount of time. They are branching into new genres with impressive growth in their digital department, so it’s a great time to be joining the team and pushing their branded offering to the next stage.”