IMG will continue to manage and license archive until 2024

IMG Replay x World Rugby

IMG has extended its video archive partnership with World Rugby.

The agency will continue to manage and license organisation’s archive until 2024, continuing a relationship that began over 20 years ago.

The agreement includes all archive footage from both past and upcoming tournaments, including the men’s and women’s Rugby World Cups, the HSBC World Rugby Sevens Series, Rugby World Cup Sevens and the men’s World Rugby U20’s Championship.

In total, over 3,600 hours of World Rugby content is currently available on IMG’s digital archive platform,

IMG Replay x World Rugby 2

IMG also manages the global licensing and merchandising rights for the Rugby World Cup, Women’s Rugby World Cup, World Rugby U20 Championship and the World Rugby brand, as well as sponsorship operations for the Rugby World Cup.

World Rugby head of media rights Chris Synott said: “IMG is a proven leader in this field with an intimate knowledge and understanding of World Rugby events. We are delighted to be extending our partnership with them and furthering the reach, accessibility and attractiveness of the sport on a global basis in line with our strategic vision of a global sport for all. IMG Replay is a world-leading platform used by sports and entertainment organisations the world over and it perfectly supports our strategic storytelling ambitions long after the final whistle has blown.”

Tom Barnes, vice president of IMG Replay, added: “World Rugby is home to some of the most thrilling and unpredictable moments in sporting history. We’re delighted to continue our global partnership for the next three years, giving storytellers unbeatable access to the moments that matter via IMG Replay.”