X has broadened its Gametime on X platform into a year-round multi-sport destination

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X has announced the launch of Gametime on X as a year-round fan experience across all professional sports.

Gametime on X brings real-time scores and stats, official team content, news, creators, and the live conversation together in one destination built into the platform. It was developed by SpaceXAI and made its debut in August as NFL Gametime on X.

X has now created a Gametime on X hub for MLB, which launches this month. The MLB experience is available for baseball fans to follow and engage in all of the post-season action, bringing together live scores and stats, team and league content, news, creators, and real-time conversation. 

Monique Pintarelli, head of global advertising, SpaceXAI, said: “X is the center of sports fandom, and Gametime is the ultimate companion screen that centralises the game, the conversation, and brands together in real-time. In just six weeks, Gametime has evolved from a football-focused product into a scalable destination for sports, attracting strong demand across major advertisers from payments to consumer goods looking to engage highly attentive fans from the pre-game conversation through the biggest moments of the game.

“Gametime on X gives advertisers a full-funnel path in a single destination, from conversation before the game to high-intent engagement during live moments and year-round reach as the calendar moves from the NFL to the NBA, MLB, and beyond. We’re building the premiere second-screen for sports fans, and as we continue to scale Gametime on X, brands will have more premium opportunities, more live moments, and more ways to be at the center of the sports conversation.”

Ben Verlander, MLB Analyst, adds: “This is honestly awesome. If you’re watching playoff baseball hop in the chats during games. There’s a live chat. Tweets about the game. You can see every pitch. Stats. Whatever you want. It’s really cool.”