Purnell explains BBC Children's move


BBC Children’s new home as part of the strategy and education department will enable the corporation to learn from the “frontline” of changing audience behaviours, according to James Purnell.

Youngsters at ‘frontline’ of changing habits

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now