Distributor is also overseeing production of world feed for Bahrain’s first international horserace
Racecourse Media Group (RMG) is distributing Bahrain’s International Trophy, its first international horserace, in more than 60 countries.
The inaugural event, worth £500,000, has attracted horses from Britain, Germany and France, and kicks off at 4.30pm local time (1.30pm GMT) today.
RMG, working with the Rashid Equestrian and Horseracing Club (REHC) in Bahrain, has secured coverage of the event. 17 countries in the Middle East and North Africa have access to the race via the Dubai Racing Channel and Bahrain TV.
Europe is served by Racing TV (UK and ROI), Match TV (Russia), SilkNet (Georgia), Equidia (France), and TV Sports (Scandinavia).
SportsMax will provide coverage to all 32 countries in the Caribbean, while Hainan TV and Sky Thoroughbred Central will show recordings on their platforms in China and Australia respectively.
Seb Vance, director of communications and international TV distribution, said: “Given this is year one, the interest in broadcasters has been hugely encouraging and indicates that the race, and racing in Bahrain, is already resonating around the world.”
RMG is the parent company of Racing TV, which will be showing the Trophy live, while its streaming service, Extra, will broadcast the full one-hour programme.
RMG is also overseeing the production of the one-hour ‘world feed’ programme.