Episode one of ITV2 reality hit becomes biggest digital show outside of BBC3’s Olympics coverage ijn 2012
Love Island’s return was watched by more than 5m viewers in its first week, according to ITV.
The 70-minute opening edition of series four aired to 2.9m (16.4%) at 9pm on Monday 5 June, but seven-day consolidation has taken that to 4.1m (18.5%).
ITV has revealed that a further 1m viewers have watched the episode so far on the ITV Hub website, whether via a live simulcast or on catch-up.
This is more than double 2017’s series opener’s 2m and that edition’s 8.5% share.
Among 16-34s, the ITV2 debut episode delivered 2.1m (49%), up on 2017’s equivalent of 1m (24%) and ahead of its previous best, 1.8m (40.1%) on 18 July last year.
The stripped format has averaged an overnight audience of 2.6m (13.9%) across the six editions aired so far.