NAB 2014: Ross Video has acquired augmented reality and virtual set firm Unreel.

The two firms have a close relationship, having worked together on a plug and play system for broadcasters by combining Ross Furio robotic heads and its Xpression graphics system with Unreel’s camera tracking system.

Ross chief executive David Ross said Unreel would provide Ross with expertise it might otherwise have struggled to develop.

The deal is Ross’ tenth acquisition in the last five years.

In March, the company acquired Automated Data Systems, the manfactuer of EZNews.