Saudi TV, Saudi Arabia's national broadcasting corporation, has appointed branding consultancy Turquoise to refresh its four TV channels, including flagship channel Saudi 1 and news channel Al Ekhbariya.
Saudi TV, Saudi Arabia's national broadcasting corporation, has appointed branding consultancy Turquoise to refresh its four TV channels, including flagship channel Saudi 1 and news channel Al Ekhbariya.

In addition to idents, Turquoise will develop on-screen graphics packages for all the channels. The new identities will also be carried through to all the off-screen touchpoints of the channels. Previous Turquoise work includes brand creation for pan-Middle East infotainment channel Al Aan, Jordanian TV channel ATV, BBC Worldwide, and the Middle Eastern Broadcasting Corporation.

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