Music production outfit Shriek has produced all the music for ITV2's nine new channel idents. Each spot had to be both stylistically and melodically different and signalled the first time the company has taken on a job from storyboard to audio master with no visual intervention as the music was composed before visuals were created. The producer for Shriek was Tim Rabjohns, with Gad Arnon composing the music. They used Cubase software to create a "convincing" array of styles. Rabjohns praised the plug-in instruments which cut down on outboard kit and session musicians, keeping the project within budget. The new idents, which have visuals designed and produced by Bruce Dunlop & Associates, launch on 14 July, with two Christmas idents to follow.