Sony has launched pay-as-you-go software licensing agreements for a selection of its cameras for the first time.
The new pricing model applies to the manufacturers’ range of HDC studio cameras, and covers varying frame rates for a period of seven or 30 days.
The manufacturer said the new model would allow users to switch between formats without becoming tied to long-term deals.
Sony is expected to roll out the pay-as-you- go plans to other product lines over the coming months although it has not yet confirmed any additional product ranges.
Sony Europe product marketing manager Norbert Paquet said: “This licensing model will reduce the level of investment at the outset and change the way that licensing costs impact the balance sheet.
“It will free up money to be spent in other areas and mean that customers can be ready for anything, without it costing them the earth.”
The models covered by the plans are the HDC-1700, HDC-2400, HDC-2400DF and HDC-2570.