Tata Communications has launched a cloud-based video transcoding and delivery service.

Developed in partnership with Harmonic, the new service allows content creators and service providers to move fi les to the cloud and transcode them into formats ready for immediate delivery and transmission globally.

Tata is offering a pay-as-you-go pricing model for the service.

Viacom18, a joint venture between Viacom Inc and the Network18 Group, has started using the service for the daily transcoding and delivery of HD masters of Indian soap programmes to its customers in Pakistan for same-day play-out.