The fan-shot social content celebrates the rituals, journeys and shared moments around the tournament

Goal Click x BBC Sport

BBC Sport has commissioned Goal Click to produce a fan-led video series during the FIFA World Cup.

It follows 10 supporters from a range of nations both at the tournament and in their home countries to deliver fan-shot social content that celebrates the rituals, journeys, emotion, and shared moments around the FIFA World Cup.

It features fans from Haiti to Panama and Mexico to Brazil, and utilises Goal Click’s bespoke content production methodology and global storyteller network, publishing short-form immersive films across BBC Sport’s app, website, and social channels, throughout the tournament.

Goal Click founder and CEO Matthew Barrett, said: “Goal Click exists to build a deeper understanding of people and cultures through storytelling in sport, and there is no better global event to live this vision than a World Cup with more nations than ever before. It is a genuine privilege to be trusted by BBC Sport and see our unique storytelling lens play a part in their World Cup coverage.

“This collaboration is testament to our vast community of storytellers and our unique method, rooted in first-person perspectives and sustainable production. Together, Goal Click and BBC Sport are helping bring the FIFA World Cup to life through fi rst-person perspectives - hearing the voices and sounds, and seeing fans’ real tournament experiences through their eyes.”