The electric racing championship has teamed up with gaming studio Feenix to launch an immersive Roblox experience targeting Gen Z and Gen Alpha fans
Formula E has teamed up with immersive Roblox experiences gaming studio Feenix to launch Formula E: Electric Lap on Roblox.
The launch is designed to bring the Formula E racing championship to Gen Z and Gen Alpha fans.
Electric Lap gives young players a new dynamic way to customise, race and express themselves across a next-generation virtual motorsport world. It blends Formula E’s racing with the social gameplay of Roblox, introducing players to a universe where speed, sustainability and self-expression collide, says Formula E.
The experience transforms core elements of Formula E – including Attack Mode, energy management and regeneration, pit strategy, tactical decision-making and multiplayer street racing – into interactive, city-inspired gameplay.
Players can explore and compete in a wide variety of environments inspired by real Formula E circuits, global cities and imaginative fantasy tracks.
Features of Electric Lap include:
- Four generations of Formula E cars (GEN1–4 from inception of the Championship to present day)
- Official racing teams past and present, including Porsche, Jaguar, Nissan and others
- Real-world and stylised circuits, from Miami and Tokyo to London
- Deep customisation, with unlockable liveries, avatar items and UGC gear transferable across Roblox
- Street-style multiplayer racing with strategic energy management at its heart
Formula E: Electric Lap will continue to evolve through Season 2025/26 and beyond, with new tracks, content drops, live events aligned to real Formula E race weekends, and feature updates rolling out across 2026.
The game was developed and brought to life by Feenix.
Jeff Dodds, CEO, Formula E, said: “Formula E has always pushed boundaries and challenged what’s possible in motorsport, and launching Electric Lap on Roblox takes that mission even further. We’re opening the door to millions of young players to discover the thrill of electric racing through gameplay that’s fun and truly creative. I’m genuinely excited about this collaboration and can’t wait to see it evolve throughout this coming season.”
Michelle Perez Barrous, general manager at Feenix Studio, added: “Formula E is one of the most innovative sports brands in the world and bringing that energy into Roblox is a perfect match. Gen Z and Gen Alpha build fandom through play - through worlds they can shape, communities they belong to and experiences they return to.
“Our goal with Electric Lap was to translate the strategic, sustainable DNA of Formula E into something players can actually feel: energy management, tactical decisions, city circuits and the culture of the paddock. Roblox is where this generation already lives, and we’re excited to help Formula E meet them there in a way that’s safe, moderated and genuinely immersive.”
Sanjay Shivaram, brand licensing & retail director at Formula E, said: “Formula E has always stood for innovation, both on the racetrack and beyond. By launching in Roblox, we’re creating a new entry point for young fans to discover the excitement of electric racing in a fresh, interactive way. Together we’ve built an experience that introduces the heart of our sport to millions of players in the spaces where they already play and create.”
No comments yet